Wien (OTS) - In its first edition, happening in September 27th-28th,
the Brainstorms Festival will consist of several talks and panel
discussions addressing how understanding the human brain and behavior
can help us do better business, how learning algorithms will
transform medical diagnosis and treatment in the next five years, and
what technologies are available to enhance our human biology.
Yesterday, the Brainstorms announced their inaugural speaker: Dr.
Roeland Dietvorst. He has a PhD in Neuroscience, and is the founder
and responsible for research & development at Alpha.One, a consumer
neuroscience research and strategy firm. Roeland uses insights and
techniques adopted from neuroscience to better understand how
consumers respond to marketing efforts. In addition, he and the team
at Alpha.One are applying Artificial Intelligence and deep learning
in particular, to read the mind from neuroimaging data and build
models that simulate human responses such as visual attention.
Roeland works for the government and international brands such as
Uber, IKEA, Heineken and TomTom to help them understand how people
derive value from communication and value propositions. His central
focus is on how the brain processes information and how this leads to
value perception and behavior change.
Besides his entrepreneurial activities, he is a faculty member at
Singularity University, and lectures at INSEAD and many other
business schools and universities. During his talk he will present
the state of the art in consumer neuroscience, and challenge the
audience to rethink their own day to day decision making.
Here are some other speakers at the Brainstorms Festival:
Gilles Clement (NASA), Neuroscience experiments in the
International Space Station\nJohannes Passecker, The neurobiology of bad decisions\nSofie Valk, Social behaviour and brain structure\nFabrizio Benedetti, The Placebo Effect\nDiana Deca, Robots inspired by the brain\nVince Madai, Cognitive Biases in AI\nÁgnes Dobos, Organ-on-chip technologies\nMyriam Taga, Non-invasive brain stimulation techniques\nThe Brainstorms Festival
Two days on business, science and cutting-edge human oriented
technology from the top experts of the world.
3 Panel discussions
30 Hours of workshop
Datum: 27.9.2019, um 09:30 Uhr
Ort: Palladion XXI
Sebastian-Kohl-Gasse 3-9, 1210 Wien
Digital press kit: http://www.ots.at/pressemappe/32341/aom
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