15.11.2019, 5798 Zeichen

Corporate news transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is responsible for the content of this announcement.Company InformationHighlights -The #ItsInOurHands initiative, sponsored by VEOCEL(TM), highlights a global environmental topic of which eight out of ten consumers are generally unaware of:[1] hidden plastics in products such as beauty, baby or household wipes.\nThe eco-initiative #ItsInOurHands paves the way towards a widespread dialogue about wet wipes, providing information about current issues, presenting biodegradable solutions and offering tips and information from sustainability experts.\nBy July 2021, the European Union (EU) will have prohibited many single-use plastic products and will have enforced the labelling of plastic components in wet wipes. VEOCEL(TM) branded fibers, which are 100% biodegradable, already offer a sustainable alternative to fossil-based fibers in wet wipes.\nLenzing/Wien - The eco-initiative #ItsInOurHands aims to generate widespreadawareness for the environmentally conscious handling of wet wipes. VEOCEL(TM) -the brand for fibers in baby, hygiene and household cleaning products fromLenzing - first introduced the new Environmental Initiative at the end ofOctober at the Sustainable Retail Summit in Berlin for the first time: "Anincreasing number of consumers uses wet wipes every day because they arepractical, hygienic and handy. However, hardly anyone knows that a greater shareof them actually contains plastics and can, if disposed of incorrectly, pollutethe environment. Yet, biodegradable alternatives of cellulose fibers have beenaround in the market for some time, however there was not much adoption rateuntil now" comments Jürgen Eizinger, Vice President Nonwovens at Lenzing.Zwtl.: Lack of consumer awareness of plastics in wet wipesAccording to a current consumer survey from the highly regarded online-researchinstitute, Marketagent, only 15,7 percent of consumers are aware that a largeportion of current wet wipes on the market contains plastic. However, amongstthe interviewees who are purchasing wet wipes, more than half said they wouldchoose a sustainable alternative, provided they knew about the plastics content.[2]"We want to provoke a change in the way people think and handle wet wipes. It isnow the time to generate greater awareness, and provide more education forpeople about environmental protection, such as the use of fossil raw materialsand offer them a sustainable alternative. Anyone can contribute to this -producers, retailers, and even the consumers themselves" Eizinger continues.VEOCELTM is sponsoring a new movement with the #ItsInOurHands initiative toraise greater awareness and transparency in regards to the materials processedin wet wipes.Additionally, the EU passed the "Single-Use Plastics Directive" this year, whichwill completely prohibit an entire group of single-use plastic products by 2021.It will also obligate manufacturers to indicate, on certain products, moreclearly whether the products contain plastic or not and the coincidingappropriate disposal methods. Not only does this directive affect plastic bagsand straws, but also wet wipes will be targeted as well. One sustainablealternative to fossil-based synthetic fibers in wet wipes are wood-basedcellulose fibers, which are compostable, completely biodegradable and cantherefore return to nature.Zwtl.: #ItsInOurHands: awareness for a global problemThe #ItsInOurHands initiative wishes to enlighten consumers about sustainablematerials in wet wipes and encourages them to make their purchasing decisionswith an eco-conscious mentality. As of this upcoming December,www.itsinourhands.com http://www.itsinourhands.com/ will present facts andinformation about plastic in wet wipes, give subject matter experts a chance toexpress their opinions, and invite and connect interested parties to participatein dialogues. #ItsInOurHands will invite bloggers to share their views withfollowers and will further provide informative and exciting contributions onFacebook and Instagram in order to raise awareness and initiate dialoguesconcerning this global issue.Zwtl.: VEOCEL(TM) as a "Label of Trust"For all products that use VEOCEL(TM) branded fibers and where the VEOCEL(TM)logo is visible on the package, it is guaranteed that the products contain onlyeco-friendly materials. This year, Lenzing introduced strict certificationcriteria for its VEOCEL(TM) brand. "We can offer consumers guidance and securityto purchase sustainable wipes. With the VEOCEL(TM) logo on the packaging, theycan be confident that the wipes were made only of biodegradable cellulose fibersand do not contain synthetic fibers, "Jürgen Eizinger highlights. VEOCEL(TM)fibers are produced by the Lenzing group from the renewable raw material wood,and are sourced from sustainably managed forests. Certified by TUV in regards toits biodegradability, VEOCEL(TM) fibers can completely break down within a fewweeks whether in a compost environment or in a water environment.You can download all the pictures for the press release under the followinglink.https://mediadb.lenzing.com/pinaccess/pinaccess.do?pinCode...The download for PR purposes is free of charge[1] Marketagent Study, October 2019 (s.o.).s[2] Representative Marketagent-Study by order of the ItsInOurHands Initiativewith 1,000 participants, Austria and Germany, October 2019.end of announcement euro adhocissuer: Lenzing AG A-4860 Lenzingphone: +43 7672-701-0FAX: +43 7672-96301mail: office@lenzing.comWWW: http://www.lenzing.comISIN: AT0000644505indexes: WBI, ATXstockmarkets: Wienlanguage: EnglishDigital press kit: http://www.ots.at/pressemappe/1597/aom

Christian Drastil: Wiener Börse Plausch

Börsepeople S23/06: Maximilian Clary und Aldringen

Lenzing

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1. Michael Oplustil (Uniqa), Paul Rettenbacher (Polytec), Stephanie Kniep (Lenzing), Hartwig Löger (Vizekanzler, Finanzminister), Tiana Majstorovic (Uniqa) , (© Wiener Börse AG/APA-Fotoservice)   >> Öffnen auf photaq.com

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