27.03.2024,
6551 Zeichen
Vevey, Switzerland (ots/PRNewswire) - Focusing on an increased
sourcing of high-quality coffee, as well as implementing regenerative
practices, gender equality programs and projects to increase access
to healthcare and clean water.
Nespresso aims to continue to support the local community and economy
by investing 20 million USD spent across coffee purchases, price
premiums and technical assistance, by 2026 in the Democratic Republic
of Congo (DRC), helping to give coffee farmers access to the global
markets. The ambition is also to help support fund raising of an
additional 20 million USD to support the coffee growing communities
in Kivu. This initiative is part of the unique Nespresso Reviving
Origins program, founded 10 years ago, aiming to restore coffee
agriculture in regions where it is under threat.
In 1980, coffee was the second most important export for DRC and
ranked among the world's finest but declined in the early 2000s due
to years of instability that had a devastating impact on the
industry.
Since the launch of the Nespresso Reviving Origins program in DRC in
2020 it has enabled the production of the exquisite coffees from the
Lake Kivu region, where the once-thriving coffee farming community
has been, and still is, devastated by decades of political and
economic instability, that continue to rise today.
Guillaume Le Cunff, CEO Nespresso says, "Kivu has the potential to be
among the world's great coffee regions but has faced extremely
challenging conditions in recent years. Through our Reviving Origins
program, we work closely with Congolese farmers, and we have joined
forces with partners including, Eastern Congo Initiative (ECI)/ASILI,
TechnoServe, the U.S. Agency for International Development (USAID),
The Global Environment Facility (GEF), Clarmondial, International
Union for Conservation of Nature (IUCN), and Virunga Coffee to
restore and revitalize Kivu as a leading source of high-quality,
exceptional Arabica coffee. In the context of escalating violence in
eastern DRC where access to water is becoming insufficient,
water-borne illnesses have resurfaced, and daily life is under
significant upheaval, it is even more critical to help build
community resilience, access to health care and clean water as well
as support farmer livelihoods by continuing to give them access to
the global market and empowering them in their agricultural
transition."
With the continued investment of 20 million USD in the region, as
well as with the ambition to support to raise funds of another 20
million USD, Nespresso aims to continue the work to back the revival
of the DRC coffee sector.
"Nespresso's deep commitment to Kivu is creating lasting change in
communities across the region. In our work together equipping farmers
with the knowledge and market connections they need to thrive, we
have seen the transformative impact that coffee can have in Kivu,"
said TechnoServe CEO William Warshauer. "We believe this initiative
will help inspire other companies to invest there."
Abraham Leno, Executive director of ECI says, "Since we started
working together, we have built a large health center and an entire
water system in the farming community of Minova. Today, our medical
team provides safe deliveries and gets hundreds of kids ready for
school. More than 22,000 people from the local community have access
to clean water, and as displacement soars, we are a primary source of
water for thousands of families fleeing violence. With the continued
support from Nespresso, we aim to continue this work, expanding
dignified and sustainable access to clean water and healthcare."
Nespresso's unique sustainable green coffee sourcing program, the
Nespresso AAA Sustainable Quality™ Program, provides the foundation
for the work in the Reviving Origins program. For 20 years, the AAA
Program has built strong relationships with coffee farmers across the
world to protect the nature and life in landscapes where coffee is
grown and to strengthen communities' resilience. When supporting to
rebuilding and reviving the coffee sector in DRC, Nespresso will
further deploy the AAA Program and support the farmers in
implementing regenerative practices such as crop diversification,
stumping, soil health improvement, agroforestry etc. Via the AAA
Program Nespresso will also implement a biodiversity tracking tool
using DRCs unique birdlife.
Other important projects within the AAA Program in DRC are gender
equality trainings. By advancing gender equality this can have a
significant impact on coffee quality and productivity and the
livelihoods of coffee farming communities. To date concrete examples
of actions to reduce gender disparities and increase women´s
empowerment includes the increase of women agronomists, currently in
DRC 42% of the agronomists are female, trainings for farmers that
increase women's empowerment, such as financial literacy, household
nutrition, "Safe Spaces" gender training and women's leadership.
Finally, since 2020 Nespresso have been collaborating with an impact
digital start-up to verify and trace the coffee by harnessing the
power technology. The platform will automatically verify that farmers
receive the right payment (including the Nespresso AAA Sustainable
Quality™ Program premium) for the high-quality coffee they produce.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality
portioned coffee. The company works with more than 150,000 farmers in
18 countries through its AAA Sustainable Quality™ Program to embed
sustainability practices on farms and the surrounding landscapes.
Launched in 2003 in collaboration with the NGO Rainforest Alliance,
the program helps to improve the yield and quality of harvests,
ensuring a sustainable supply of high-quality coffee and improving
livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an
international movement of over 7,900 purpose-led businesses that meet
B Corp's high standards of social and environmental responsibility
and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets
and has 14'000 employees. In 2023, it operated a global retail
network of 791 boutiques. For more information, visit the Nespresso
corporate website: www.nestle-nespresso.com.
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est-20-million-usd-in-drc-to-support-the-coffee-growing-community-and
-the-revival-of-the-specialty-coffee-302096296.html
Digital press kit:
http://www.ots.at/pressemappe/PR76002/aom
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