23.05.2024,
10303 Zeichen
New York (ots/PRNewswire) - The LEGO Group invites kids to see space
as a playground for their imagination as it blasts their predictions
of space travel above the New York City skyline
* A new global study1 by the LEGO Group reveals that 86 percent of
kids are interested in finding new planets, stars and galaxies,
and 77 percent want to travel to space.
* The LEGO Group is fostering kids' imaginations by giving the
world
a preview of what awaits us in the universe.
* The LEGO Group invited kids worldwide to share their ideas on
space travel. Last night, their unique spaceship creations were
showcased in the night sky above New York City in the first-ever
'UPO' sighting (Unidentified Playing Objects).
* The LEGO Group and the International Astronomical Union are
calling for children to reimagine the constellations in their own
way as Funstellations.
The LEGO Group is harnessing children's creativity and imagination to
show the world what may await us in space.
A new global study1 by the LEGO Group finds that 86 percent of kids
aged four to 14 are interested in finding new planets, stars and
galaxies, and 77 percent want to travel to space. Additionally, more
than 3 in 5 (68 percent) children believe there are aliens in space,
and 64 percent say they would want to meet one.
The LEGO Group, drawing inspiration from the universe for over 50
years, aims to unite children's curiosity about space through the
ultimate creative medium of LEGO® bricks. This year, the company is
unveiling many epic Space-themed sets like the LEGO® Friends
Stargazing Camping Vehicle, inviting adventurers to stargaze and spot
constellations, and the LEGO® City Space Explorer Rover and Alien
Life Playset, enabling kids to explore new worlds and unleash their
creativity.
Scientists estimate that only four percent of our universe has been
explored, with just 646 people ever seeing the great beyond in
person2. The LEGO Group predicts that Gen Alpha's eagerness to search
the cosmos will be the key to exploring the 96 percent of the
universe still to be discovered.
Is it a bird? Is it a plane? No, it's a UPO!
The LEGO Group asked kids across the world to share their visions of
how they would like to explore the cosmos. With the help of Associate
Master Builder at LEGO House, Didac Perez Soriano, a selection of
these spacecrafts were reimagined in LEGO bricks.
The LEGO Group then showcased the future of space travel according to
a group of young budding space explorers – Lotty (10, UK), Sebastian
(10, Denmark), Jace (13, Hong Kong SAR, China), Jillian (7, USA),
Jordan (12, USA) and Orla (6, UK) – by blasting their unique designs,
playfully coined Unidentified Playing Objects (UPOs), over the New
York City skyline.
Taking over the most photographed skyline of all time3, the show
included a space bed UPO powered by butterfly wings complete with a
snack drawer for long journeys, a turtle spaceship that walks on the
moon, a dog spaceship with 360° windows to see all that space has to
offer, and a dinosaur ship with a jetpack, among others.
Didac Perez Soriano, Associate Master Builder at LEGO House, said:
"Children are our inspiration for play and creativity. At LEGO House,
we aim to provide the pinnacle experience for letting play and
creativity run free, and that's why I leapt at the opportunity to
build 3D representations of their creative spaceships in LEGO bricks.
The imagination shown by young children around the world was
mind-blowing and this was one of the best experiences I have had. I'm
ecstatic we can share these with the world. With so much of the
universe still to be explored, we can't say that what they have
created isn't possible or even out there already."
Lotty Ingle, the 10-year-old designer of the butterfly wing powered
bed spaceship from Leeds, UK, said: "I was over the moon when I found
out that my design had been picked. I kept saying to my mum
"Really?", "No, but really Mum?". I like to be eco-friendly and
didn't want to use any electricity so I thought butterfly wings would
be a good idea. I would love to travel to all the planets that no one
has discovered yet and see if there is life there, and if they are
just like us. I would really like them to try all my favourite snacks
that I am bringing with me."
All UPOs in their LEGO brick form can be viewed at the "Explore Space
Your Way" exhibition at LEGO House in Billund, Denmark, until June
17. LEGO House is the ultimate destination for celebrating everything
beyond our world. The collaborative exhibition with the Technical
University of Denmark at LEGO Square allows visitors to learn more
about the infinite depths of space through wildly creative exhibits
crafted entirely from LEGO bricks.
Reimagining the Constellations
While the constellations of our night sky have been set by
astronomers in history, the LEGO Group also believes that Gen Alpha
can bring a new creative lens to our view of the stars. Celebrating
kids' curiosity about the future of space, the LEGO Group is asking
children to reimagine the night sky with their own Funstellations.
With a guardian's help, children are invited to visit LEGO.com/Space
to download a sky map and join the dots together to show what object
or shape they can see in the stars – maybe it's a cowboy riding a
unicorn or a flying whale.
The LEGO Group will then work with the International Astronomical
Union to recognise their formations as Funstellations – official
reimaginations of our constellations – and update our vision of the
night sky.
Debra Elmegreen, President of the International Astronomical Union
said: "We are excited to tap into the unbridled creativity of
children through this collaboration by encouraging them to look up at
the night sky and think about the stars. The next generation of
scientists and space explorers will shape how we understand and
interact with the Universe. With this project, we hope to give them a
head start."
Visit LEGO.com/Space to submit your Funstellation and explore space
your way.
Notes to Editors
1 Independent research was conducted on behalf of the LEGO Group from
March 18 to April 22, 2024 among kids aged 4-14 and their parents
from the United Kingdom (n=1,000), the United States (n=1,000),
Germany (n=1,000), Turkey (n=1,000), Australia (n=500), New Zealand
(n=500), Singapore (n=1,000), China's Mainland (n=1,000), Hong Kong
SAR, China (n=1,000), Taiwan Region (n=1,000), India (n=1,000), South
Korea (n=1,000), Japan (n=1,000), Spain (n=1,000), France (n=1,000),
Italy (n=1,000), and Portugal (n=1,000).
2 Source: NASA
3 Source: Pixsy
For more information, please contact media@lego.com.
About the LEGO Group:
The LEGO Group's mission is to inspire and develop the builders of
tomorrow through the power of play. The LEGO System in Play, with its
foundation in LEGO bricks, allows children and fans to build and
rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk
Kristiansen, its name derived from the two Danish words Leg Godt,
which means "Play Well". Today, the LEGO Group remains a family-owned
company headquartered in Billund. However, its products are now sold
in more than 130 countries worldwide.
For more news from the LEGO Group, and information about our
financial performance and responsibility engagement, please visit
www.LEGO.com/aboutus.
About LEGO® House:
LEGO® House, situated in the hometown of the LEGO Group in Billund,
Denmark, is the ultimate LEGO experience – anything is possible here.
Comprising of over 25 million LEGO bricks, four one-of-a-kind
Experience Zones, nine rooftop playgrounds, and a unique LEGO Museum,
LEGO House reinforces the importance of the five key skills that are
developed when learning through play - physical, social, emotional,
cognitive and creative skills.
Designed to allow LEGO lovers of all ages to unleash their
creativity, LEGO House is home to some of the world's largest LEGO
models including giant dinosaurs, waterfalls, and the Tree of
Creativity, providing plenty of inspiration for any fan's next
masterpiece.
About the UPO Ambassadors:
Lotty Ingle (10, United Kingdom): Lotty will set off into the
universe in a space bed powered by butterfly wings. The bed-shaped
spacecraft has a dragon's fire engine to give her extra power and
keep her warm, and a special snack drawer underneath to keep herself
and the aliens well fed in between planet visits.
Sebastian Mikkelsen (10, Denmark): Sebastian's rocket is shaped like
a straw hat with reindeer antlers as wings and would have a high-tech
computer lab, gaming room and a place to eat and sleep. His spaceship
will have a big power rocket attached that will allow him to zoom
around to other planets where he will discover aliens to befriend.
Jace Kong (13, Hong Kong SAR, China): Jace can't wait to one day be
able to explore space in her dog shaped spacecraft with 360° windows
so she can see all that space has to offer and wave to any aliens as
they fly by. Taking inspiration from a dream she had, the spacecraft
will have fun multi-coloured lights so she can host parties on the
moon with all the different breeds of dogs to keep her company whilst
exploring the cosmos.
Jillian Granelli (7, USA): Jillian fantasizes about setting off
around space on a dinosaur wearing a big jetpack, allowing her to
speed between planets faster.
Jordan Hardnett (12, USA): Jordan says he will travel to space and
discover the unknown in his alien spaceship fully equipped with
futuristic gadgets, including night vision goggles to see other
creatures.
Orla Diamond (6, UK): Orla hopes to explore space in her
turtle-shaped spacecraft which has a long neck to help her see and
hear everything. It even has a slide and ladder for when she ventures
out on foot across her newly discovered planets.
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content:https://www.prnewswire.co.uk/news-releases/the-lego-group-cel
ebrates-childrens-unique-curiosity-about-the-cosmos-by-asking-them-to
-explore-space-their-way-302154009.html
Digital press kit:
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